"...you are not entitled to prosecute your business plan tomorrow, the way you can today..."
-Greg Johnson, Pulse Centers & Pulse Equine CEO
This classic talk delivered by Pulse Centers CEO Greg Johnson at the Upgrade Labs Biohacking Conference in Beverly Hills last year, is as timely for wellness entrepreneurs right now as it was then. The arguments and observations given during this sold-out session are of increasing relevance today amidst the unprecedented backdrop of opportunity and challenge that the Covid-19 pandemic has created. Practical suggestions and proven best practices that entrepreneurs of any scale can leverage are found throughout this engaging presentation, as is the caution that our industry must heed the warnings of Shakespeare and seize this tide or lose our ventures.